Mark Carassi

Ph.D., Media & Information Studies, Communication Arts & Sciences, Michigan State University, USA, 2016, Honorary Professor of Promotions, John Adlinger, Michigan State University, USA 2008; B.S. and M.S. in advertising and media, Newhouse School of Public Communications, Syracuse University, N.Y. USA. With over four decades of experience in market research, creative, media planning and buying culminating in directing and producing over 100 regional and multinational TV commercials for the likes of General Motors SPO, Xerox, Unilever, Lipton, Kenwood, Krups, AC Delco, Cussons International, Church & Dwight, LG, Philip Morris, Carrier, Panasonic, JVC, TECOM, Masafi, ADNOC and Al Ain Dairy among others.