campaign Implementation Brief
Founded in 1981 by the Father of the United Arab Emirates, The late Sheikh Zayed Bin Sultan Al Nahyan, Al Ain Farms was the first dairy company established in the United Arab Emirates. Al Ain Farms is the largest integrated dairy company in the United Arab Emirates. Carassi Caspian worked for nearly close to a decade for Al Ain Dairy in the 1990s. The product launches included product line extensions as in the introduction of Strawberry Yoghurt by Al Ain as illustrated here. The Fresh strawberry indicates the freshness of the flavours. The agency also introduced the theme line. Fresh Milk Every Day. Carassi Caspian was involved in the launch of a number of new and innovative products in the milk category and the launch campaigns for innovative technology as in packaging for Milk products that included large jars with special handles and leak-proof with special seal caps to avoid milk spillage. The agency was responsible for the launch of various product categories and pro bono campaigns as for UNICEF. In this ad campaign Strawberry Yogurt campaign was introduced.
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