Work

Data Insight

Our Strategic Agency Planning Platform is a means of transforming data into actionable product, market, consumer and media information.

Datafied information — insightful dataset — is plugged into the development of communication campaigns with standardized visuals, graphics, typography, colour schematics, text-audio, still photos, scripting, memorable voiceovers, music lyrics, motion images, composition, audio-video, film production of the highest values and fidelity to frame a powerful and compelling brand narrative. The content will be a highly humanized emotional-rational storytelling with a relevant and timely message with a purpose. The marketing communication platform will be adapted to varied cultures of gender, age bracket, geography, generations, pop culture, movements, purchasing power, niche lifestyle, religious inclinations, media and consumption habits. The idea is a transformational creative for short- and long-format advertising and content from 3 to 30 seconds and up to 20 minutes for paid, owned and earned media. That’s the magic of our transformative creative.

AI and Technology

Big Data, Machine Learning, Artificial Intelligence, self-augmenting Platforms, experiential, Apps, e-commerce, shoppers path analysis, Blockchain, Enterprise Cloud, Augmented Reality, Virtual Reality, Online Gaming and programmatic of online and offline ad buys are the fundamentals of our media planning and media buying. Our technology and innovation aligned with our well-known, highly respected and compelling creative work, philosophy and processes scale up to sell products and services. The creative output tightly touches consumers at various psychological consumer behaviour layers to build brand awareness, brand preference, brand intentions, brand convictions, brand loyalty and brand equity to transform regular customers into steady return-consumers with no cognitive dissonance on the product or the brand.

Data Science Initiative is the mainframe of thinking, philosophy, brainstorming and action for our global advertising and marketing platforming. Every aspect of our marketing communication embraces automation from data, to creativity, content production, media planning and media buying — programmatic — to account management and consultancies at heart. Market development and promotional brand activation within e-commerce embraces digital-path touch points with innovative and experiential brick-and-mortar shopping morphed with amplified social, digital, public, media and investor relations around sustainability, recyclable economy, social responsibility, safety, inclusivity and diversity.

Old and traditional has just transformed into digital-social. The fundamentals have not changed but have been revamped and evolved within internet networking and purchasing through a web of automation processes for optimized precision marketing and media performance. The diffusion of AI has enhanced the science, heart and art of advertising and marketing at the peak-beat rate front and center.

Singularity of Device and Multiplicity of Media and Channels

The message is the media and the latter is a device called a mobile. Your cell phone is an alarm clock, wristwatch, flashlight, range of newspapers, magazines, TV, radio, cinema, videos-DVDs, books, Yellow Pages, GPS, Apps, games, libraries, casinos, phone pay, a source of banking, movie streaming and on and on you name it … on one device. Exciting and all-encompassing for marketing, advertising and business. An all-out opportunity on an accelerative thrust with programmatic, e-commerce shopping path and search optimization though fraught with KPI problematics for clicks, reach, frequency, engagement, fraudulence, ethics, violence, racism and exclusion . This is how media planning, media buying, programmatic and media research stands TODAY. On demand you need to figure out which ad pulled best, to determine the footfalls and to register the product lift with the understanding of data with granularity without a minutia extraction of distracting and irrelevant analytics and KPIs.

Fortune 500 Global Brands Experience

20 + 20 Years of Insight, Creative and Media Work

Review our data-driven creative, production, media planning, media buying and experiential for our local, regional and global clients. The work for some of the largest companies around the world including packaged goods — FMCG –, toiletries, hygiene, cosmetics, pharmaceuticals, food, frozen food, beverages, dairy products, automotive, electronics, mobile, financials, logistics, transports, airlines, tourism, hospitality and tech companies. We are proud of our massive experience in developing insightful communication campaigns with optimization and performance for some of the most well-known brands on a global scale. We create innovative experiential touch points online and offline. Watch our portfolio and surprise yourself with the broad and granular scope of our work for a large number of our Fortune 500 companies with super-star status brands. Our work encompasses global marketers cum advertisers with most well-known brands from Japan to South Korea, Taiwan, China, India, Mena, UK, Denmark, Switzerland, Germany, Italy, France, Canada, South America and the USA.