campaign Implementation Brief

A major regional launch of Kenwood Chef in the MENA region. The advertising work was assigned by Kenwood head offices in Dubai and London offices coordinated the delivery of the products and briefs. The shoot was done by Mark Carassi Inc., in Toronto, Canada. The TV commercial was directed and produced by Mark Carassi. The music was composed with voiceover in London, UK. The agency also was responsible for the launch of Kenwood Smoothie in the MENA region. Kenwood is now part of De’ Longhi that dominate small domestic appliances with their products that are sold in more than 120 markets.

Problem: To demonstrate that nothing competes with Kenwood Chef as the most all-rounder appliance at home.


Solution: The various functions of the product were demonstrated in the most effective imagery framing and ease of use. Appetite appeal of croissants and a strawberry cake showed that anyone can be a Kenwood chef.

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