Our media planning that literally more than 90% has turned into media buying has involved major global, multinational, regional and local clients that have leading and well-known brands in the markets. Most media delivery embraced fully integrated campaigns in most significant media covering the core audience. Optimized media reach and highest frequency of exposure and clicks. When you plan media and buy for so many over-powering global brands with marketing and equity weight then you know how to promote and sell more products in most product categories and lines.
Old and traditional has just transformed into new and digital-social. The fundamentals have not changed but revamped and evolved within internet networking and buying within a web of automation of processes for optimized marketing and media performance. The diffusion of AI has enhanced the science, heart and art of advertising and marketing at the peak beat rate front and center.